Meet the team behind ADEA


Gabrielle Sherman

FOUNDER

Gabrielle is a growth and operations leader who turns ambiguity into execution. She began her career in hospitality and specialty food, managing sales and broker relationships for brands including Greenhook Ginsmiths, Regalis, and Olympia Provisions. In her prior roles, she led client growth and programs for clients, managing complex RFPs and launching cross functional initiatives on ambitious timelines .

She has worked in tech at both seed stage and unicorn companies, including Choco, and joined CornerUp as a founding team member where she helped grow and scale the application and customer base while sharpening product and user experience. Across roles,these experiences have given her a rare perspective on how teams actually scale across contexts, stages and industries.

She anchors every engagement in assess, diagnose, execute, adapt, mapping how work really gets done, clarifying ownership, right sizing tool stacks, and installing automation where it reliably saves time. The result is practical change that teams adopt and leadership can measure.

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